“It is our belief that we are acutely aware that we need more sleep, but switching off and allowing ourselves to decompress after a busy day and acclimatise is the all-important first step. The importance of moving from a busy frame of mind to a peaceful mind at rest is under-estimated. We ask our bodies to go from 100 miles an hour to sleep, and it is a common problem. We strongly believe that the moment of 'transition to calm’ in itself should be prioritised and enjoyed – it should be a positive, indulgent ritual.”